Haven’t written in a long long long while, but I attended the Conversational Marketing Summit today, hosted by Federated Media CEO John Battelle and was inspired to summarize Day 1.
Day 1 included a great lineup including David Armano and Jason Calacanis, both of whom I follow and greatly respect.
David spoke about a cause-marketing initiative that he initiated on behalf of a family in need. It was interesting to hear the backlash and how he assessed and responded (or not) to each negative reponse. In my opinion, a great example of the power of social media – http://darmano.typepad.com/daniela/.
Jason demonstrated the power of Mahalo Answers and how it’s user base thrives on the “social capital” they gain from answering & asking questions. It’s like search, but with a true human factor behind it where a user’s knowledge & participation is the currency. It was interesting to note that many of the Mahalo participants answered questions from thier own jobs…
Magid Abraham, CEO of comScore, announced a new measurement product called Media Metrix 360 which is supposed to merge panel data and server data for more effective measurement. It was met with some skepticism, however Mr. Abraham handled the questions extremely well. I’m not a data analyst, so my 2 cents on the product are worthless…
Fred Wilson of Union Square Ventures, provided some great insight into his investment in Twitter. He spoke about a few ways they were looking to possibly monetize and about thier decision NOT to be acquired.
I also wanted to make sure I gave a shout-out to Ree Drummond, thepioneerwoman.com, who I had the pleasure of working with on a Samsung Home Appliance campaign last year. It was great to meet Ree in person and hear her speak about herself and the truly organic growth of her blog. Ree held her own on a panel of big-wig online publishers by staying true to what we all appreciate about her in the first place – her honesty and innocence with regard to what she’s created and accomplished with thepioneerwoman.com.
Kudos to Mr. Battelle on a great first day. I look forward to Day 2, as long as my blooming cold doesn’t get the best of me…



